According to the research, responding to negative reviews can have a beneficial effect on any business. Here are some statistics:

1. Increased customer advocacy: 33.7% of customers who received responses to negative reviews later deleted it, while 34.5% posted positive reviews instead.
2. Increased Customer Retention: According to research, 70% of customers who received a response to their negative review indicated their willingness to come back to your business.
3. Increased customer loyalty: 89% of customers who received a response to their negative review indicated that they would consider revising it into a positive review.
4. Increased Revenue: Businesses that responded to more than 40% of reviews experienced an average increase in revenue of 12.1 %.

Responding to negative reviews can help businesses enhance their reputation, retain customers and grow revenue.

Responding to positive reviews can also have many advantages for businesses, and can even bring financial rewards. Here are some statistics:

1. Increased Customer Loyalty: Of those customers who received a positive review response, 68% indicated their willingness to do business with that company again.
2. Increased Customer Advocacy: 78% of customers who left positive reviews and received responses from businesses went on to recommend those businesses to others.
3. Increased customer retention: 56% of customers who received a response to their positive review reported they would be more likely to remain as customers of the business.
4. Strengthened Brand Reputation: Responding to positive reviews shows a business values its customers and is committed to providing excellent service, thus strengthening its overall reputation.
5. Responding to positive reviews can help businesses establish stronger relationships with their customers, enhance their reputation, and build customer loyalty and retention.

Responding to both negative and positive reviews can reap substantial rewards for businesses. Here are some statistics:

1. Increased customer loyalty: 78% of customers who received a response to their review – whether positive or negative – indicated they are more likely to conduct business with that company again.
2. Increased Customer Advocacy: 70% of customers who received a response to their review – positive or negative – indicated they are more likely to recommend your business to others.
3. Increased customer retention: 89% of customers who received responses to their negative review and 56% of those who received positive review responses indicated they are more likely to remain customers of the business in question.
4. Enhance brand reputation: Responding to both positive and negative reviews shows customers that you value them and are committed to providing outstanding service, which can improve the business’s overall image and ultimately its overall reputation.
5. Increased Revenue: Businesses that responded to over 40% of reviews (both positive and negative), saw an average revenue increase of 12.1 %.
6. Responding to both positive and negative reviews can help businesses establish stronger relationships with their customers, enhance their reputation, build customer loyalty and retention, increase retention rates and ultimately boost revenue growth.